Re-inventing my personal brand…
It’s been a while since I really used my personal brand properly.
A few years ago I came up with the idea of “Lensbox Studios”, having grandiose plans of turning my one-man freelance operation into something a little larger, out-sourcing aspects of projects to those more capable in particular fields, leaving me to concentrate on what I knew I could handle. Sadly that never really happened and I continued to work on projects as I got them, often burning the midnight oil to get them done.
Once I moved to Johannesburg, the freelance side of my life ground to a halt and Lensbox Studios, for all intents and purposes, died, leaving me to use the lensbox.za.net domain for my own personal blog and one or two hosted projects, such as the Awakened Guardians guild, my father’s blog beginnings and hosting some images and files that some folks were linking to.
I’ve decided to re-invent the Lensbox again. This time I’ll keep it as my personal brand as opposed to my freelance work. If ever I start that up again, I will find another more suitable name for that side of my life.
For now, Lensbox will be representative of my views, both personal and professional, my photography and 2D/3D work, my writing and my personal hosted projects.
